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The Michelin brand provides innovative solutions for a range of vehicles from passenger cars to trucks and from aircraft to tractors. They have over 100 years experience in the tyre manufacturing industry and listed below are more good reasons to fit a Michelin tyre.
Number 1 for quality, as recognised by European consumers*
Number 1 in the global tyre market (based on combined turnover for all products)
Number 1 in safety amongst European consumers. Michelin is the most recognised tyre brand amongst European consumers for:

• Safety on wet surfaces
• Product reliability
• Contribution to road safety
Number 1 for fuel economy
Number 1 in longevity – 20% more mileage
The Michelin brand also has a proven success in the area of motorsport and is the only brand to have won in every major worldwide motorsport discipline. Therefore it is not surprising that Michelin are number 1 with European vehicle manufacturers in high performance tyres.

Michelin is a global player with a presence in all tyre markets and their goal is to remain number one through:
Quaity and innovation
Investing in Employees
Products and Services
Sustainable mobility
Satisfying consumer needs